Description

 

SayPro :Marketing Social Media Links Training Course

Module 1: Introduction to Social Media Marketing

Objective

Content

Tasks:

Assignment:

Quiz:

Module 2: Setting Up Your Social Media Accounts

Objective

Content

Tasks:

Assignment:

Quiz:

Module 3: LinkedIn: Building Professional Connections

Objective

Content

Tasks:

Assignment:

Quiz:

Module 4: Facebook: Creating Pages and Groups

Objective

Content

Tasks:

Assignment:

Quiz:

Module 5: Instagram: Visual Storytelling

Objective

Content

Tasks:

Assignment:

Quiz:

 

Module 1: Introduction to Social Media Marketing

Objective

Introduce students to the world of social media marketing and emphasize the importance of connecting social media profiles and pages for a unified marketing strategy.

Content

• What is Social Media Marketing?
  • Definition and evolution of social media marketing
  • Benefits of using social media for business
  • Key platforms for social media marketing
• Importance of Connecting Social Media Profiles
  • Unified brand image
  • Increased engagement and reach
  • Streamlining marketing efforts across multiple platforms
• Overview of the SayPro Marketing Training Course
  • What you’ll learn in the course
  • Tools and resources to be used
  • Expected outcomes after completion

Tasks:

• Task 1:Research and list 3 businesses that successfully use social media marketing. Identify their main social media profiles.
• Task 2:Reflect on your business or a business idea and describe how you could use social media for marketing purposes.

Assignment:

• Write a short (300-400 words) assignment on why connecting social media profiles is crucial for businesses in today’s marketing landscape.

Quiz:

1. What is one of the main benefits of social media marketing?
   1. A) Increased television ad spending
   2. B) Ability to engage with a wider audience
   3. C) Limited exposure to potential customers
2. Which of these platforms is most effective for B2B marketing?
   1. A) TikTok
   2. B) Instagram
   3. C) LinkedIn
3. How does connecting multiple social media profiles help businesses?
   1. A) It limits customer engagement to one platform.
   2. B) It enhances brand recognition and streamlines communication.
   3. C) It decreases engagement on individual platforms.

 

Module 2: Setting Up Your Social Media Accounts

Objective

Teach students how to set up social media accounts on major platforms and ensure they are optimized for marketing.

Content

• Creating Business Profiles on Key Platforms
  • Step-by-step setup for Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
  • Tips for choosing the right account type (personal vs. business)
• Optimizing Profile Information for Branding
  • How to fill out bio sections
  • Importance of profile images, headers, and descriptions
  • Creating a consistent brand voice across platforms
• Connecting Your Website with Social Media Pages
  • Adding website links to social media profiles
  • Integrating social media feeds into websites and blogs

Tasks:

• Task 1:Set up a new social media profile on either Facebook, Instagram, or LinkedIn for your business.
• Task 2:Review a well-known company’s social media profile and identify how they have optimized their page for branding.

Assignment:

• Create a complete social media profile for a new product or business. Ensure all branding elements (profile image, bio, header) align with the product’s identity. Submit a screenshot or document with the link to your profile.

Quiz:

1. What information should be included in your social media profile bio?
   1. A) Personal hobbies and interests
   2. B) Brand values, services, and links to your website
   3. C) A lengthy explanation of your business history
2. Why is it important to optimize your social media profile for branding?
   1. A) To attract more followers and build a professional image
   2. B) To confuse potential customers with unclear information
   3. C) To avoid engagement with your audience
3. How can you connect your website to your social media profiles?
   1. A) By adding a website link in the bio or description section
   2. B) By avoiding any external links on your social media pages
   3. C) By sharing your website on personal accounts only

Module 3: LinkedIn: Building Professional Connections

Objective

Guide students through creating and optimizing a LinkedIn profile to build professional connections and promote their business.

Content

• Setting Up Your LinkedIn Profile
  • Creating a company page vs. personal profile
  • Importance of a professional profile picture and headline
  • Optimizing the “About” section to attract business connections
• Linking LinkedIn to Your Website & Other Social Platforms
  • Adding your website URL to your LinkedIn profile
  • Cross-linking to other social media accounts (Instagram, Twitter, etc.)
• Best Practices for Networking and Engagement
  • How to grow your network on LinkedIn
  • Engaging with connections through posts, comments, and messages

Tasks:

• Task 1:Set up a LinkedIn business profile and connect it with your personal LinkedIn account.
• Task 2:Follow three industry leaders on LinkedIn and engage with their recent posts by commenting or sharing.

Assignment:

• Create a LinkedIn post about a new product or service you are offering. Include a professional image or video, and ensure the post is well-optimized for engagement.

Quiz:

1. What is a key element of your LinkedIn profile that should be optimized?
   1. A) The “About” section and professional headline
   2. B) Only the profile picture
   3. C) Your followers’ list
2. Why is it important to connect your LinkedIn account with other social media profiles?
   1. A) To share personal details
   2. B) To increase the reach and visibility of your posts across platforms
   3. C) To confuse your followers
3. What is a good practice for growing your LinkedIn network?
   1. A) Only connect with family and friends
   2. B) Engage with relevant posts and join groups
   3. C) Ignore connection requests from professionals

Module 4: Facebook: Creating Pages and Groups

Objective

Learn how to create and manage Facebook business pages and groups for greater engagement and brand building.

Content

• Setting Up a Facebook Business Page
  • Step-by-step guide to creating a Facebook business page
  • Customizing your page (cover photo, about section, etc.)
  • Linking products or services to the page
• Connecting a Facebook Page with Your Website
  • Adding your website URL to the Facebook business page
  • Using Facebook Pixel to track website visitors
• Utilizing Facebook Groups for Community Building
  • Creating and managing a Facebook group for your brand
  • Engaging with group members and fostering a sense of community

Tasks:

• Task 1:Create a Facebook Business Page for your business.
• Task 2:Join two Facebook groups relevant to your industry and observe the engagement practices within those groups.

Assignment:

• Set up a Facebook group for your brand or product and invite 5 potential members to join. Post at least one introductory post to engage the group.

Quiz:

1. What should you include in the “About” section of a Facebook business page?
   1. A) Personal anecdotes and family stories
   2. B) Clear, concise information about your business and services
   3. C) Unrelated information about your hobbies
2. What is the advantage of creating a Facebook group?
   1. A) Limited audience reach
   2. B) Building a community around your brand for deeper engagement
   3. C) No engagement opportunities for members
3. How can you connect your website to a Facebook business page?
   1. A) By adding your website link in the bio or “About” section
   2. B) By only sharing blog posts on your page
   3. C) By not adding any external links to your page

 

Module 5: Instagram: Visual Storytelling

Objective

Guide students in setting up an Instagram business profile and using it to tell a visual story that engages their audience.

Content

• Creating an Instagram Business Profile
  • Steps to set up a business profile on Instagram
  • Switching from a personal to a business account
  • Customizing your profile for branding
• Linking Instagram to Facebook and Your Website
  • Connecting Instagram to Facebook for easier cross-posting
  • Adding website links in bio and posts
• Strategies for Growing Followers and Engagement
  • Posting quality content that aligns with your brand’s story
  • Engaging with followers through Stories, polls, and comments

Tasks:

• Task 1:Set up your Instagram business profile and ensure all information is optimized for your brand.
• Task 2:Research and follow 5 influencers in your industry, then engage with one of their posts by commenting or sharing.

Assignment:

• Post a story or carousel on Instagram showcasing your brand’s product or service. Include a call-to-action (CTA) encouraging followers to visit your website.

Quiz:

1. What type of account should you use for your business on Instagram?
   1. A) Personal account
   2. B) Business account
   3. C) Creator account
2. Why should you connect your Instagram account to Facebook?
   1. A) For easy sharing of posts across both platforms
   2. B) To limit engagement to Instagram only
   3. C) To avoid posting on both platforms
3. What is an effective way to increase engagement on Instagram?
   1. A) Post only once a month
   2. B) Engage with followers through stories, polls, and comments
   3. C) Ignore comments and direct messages