Job Title: Customer Development Executive
Travel Required?: Travel – 75% of time or more
Date: Jan 6, 2025
On-site
No Relocation Assistance Offered
Job Number #164636 – Amritsar, Punjab, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let’s build a brighter, healthier future for all.

About Us

Would you like to be part of a team that is building a future to smile about? What about having the opportunity to collaborate with teams across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us passionate about building a future to smile about for our employees, consumers, and surrounding communities. We, at Colgate, take immense pride in our brand which fuels our workplace to encourage innovative thinking, champion experimentation, promote authenticity and thus contribute to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile…every single day !

Job Purpose:

Ensure width and depth of distribution of Colgate Palmolive products in the given zone and implementation of Customer Development strategies so as to achieve the sales and distribution objectives for the zone.

Job Context & Challenges

Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.

Key Accountabilities :

Distribution Management

Trade management
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the correct RE (retail environment)
Ensure that DSR efforts are directed to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.

In-store management

Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)

Market Updates

Secure and draw insights from any competitive information available in public domain regarding:
New products
Activities
Schemes
Any other developments

Data based working and communication

Utilize data to drive overall business performance
Setting objectives for market visits
Reviewing salesmen and PSR performance against plan
Reviewing stockist performance against plan

Developing and training

Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs
Acknowledge any issues faced by salesmen in the field and provide support to resolve it

Meetings

Conduct effective monthly and weekly salesmen meetings

Updates on route wise overall STT (sales to trade)

Toothbrush STT

Route wise ERC and productivity

Brand wise ERC (effective route coverage)

Visibility booking

HN1 tracking (Hero No. 1 incentive)

Best practises sharing and mock calls

Reporting

Compile reports and information as per requirements communicated by ASM

Relationship Building

Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
Share success stories and Communicate program to build off-takes
Mutually work towards category growth
Resolve issues, etc.

Experience :

1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.

Tagged as: Customer, Development, Executive, SayPro