Position Overview: 

The Website Advertising Officer is responsible for strategizing, implementing, and managing a wide range of online advertising campaigns to drive traffic, generate leads, and increase conversions for SayPro’s website. This role involves expertise in various advertising channels, including search engine, display, social media, native, video, and more. The ideal candidate will possess strong analytical skills, creativity, and experience in managing and optimizing advertising efforts across multiple platforms. 

Key Responsibilities: 

SayPro Search Engine Advertising 

• Google Ads Campaigns: Create and manage PPC campaigns on Google Ads. 

• Bing Ads: Develop and oversee PPC campaigns on Bing and Yahoo. 

• Keyword Research: Identify and research relevant keywords for targeted ad campaigns. 

• Ad Copy Creation: Write compelling ad copy to drive clicks and conversions. 

• Performance Tracking: Monitor and analyze the performance of search engine advertisements. 

SayPro Display Advertising 

• Banner Ads: Design and place banner ads on relevant websites. 

• Rich Media Ads: Develop interactive and multimedia-rich ad formats. 

• Programmatic Advertising: Utilize automated platforms for buying and placing display ads. 

• Retargeting Ads: Implement strategies to target users who have previously visited the website. 

• Ad Placement Strategy: Plan and execute ad placements on suitable networks. 

SayPro Social Media Advertising 

• Facebook Ads: Manage and optimize ad campaigns on Facebook. 

• Instagram Ads: Develop and oversee ad campaigns on Instagram. 

• Twitter Ads: Set up and manage ad campaigns on Twitter. 

• LinkedIn Ads: Launch and manage advertising campaigns on LinkedIn. 

• Social Media Analytics: Analyze ad performance and engagement metrics on social media platforms. 

SayPro Native Advertising 

• Content Integration: Seamlessly integrate ads within content on websites. 

• Sponsored Content: Create and distribute sponsored articles or posts. 

• Native Ad Design: Design ads that blend with the host site’s look and feel. 

• Targeting: Utilize demographic and behavioral targeting for native ads. 

• Performance Analysis: Evaluate the effectiveness and impact of native ads. 

SayPro Video Advertising 

• YouTube Ads: Create and manage video ads on YouTube. 

• Video Placement: Place ads on various video content platforms. 

• Video Production: Develop engaging video content for advertisements. 

• In-Stream Ads: Implement pre-roll, mid-roll, or post-roll ads in video content. 

• Video Performance Tracking: Monitor and analyze video ad performance metrics. 

SayPro Email Advertising 

• Email Campaign Creation: Design and dispatch promotional emails. 

• List Management: Manage and segment email lists for targeted campaigns. 

• Email Tracking: Track open rates, click-through rates, and conversions. 

• A/B Testing: Test email subject lines and content for effectiveness. 

• Personalization: Personalize email content to increase engagement. 

SayPro Affiliate Marketing 

• Affiliate Program Management: Develop and oversee an affiliate marketing program. 

• Affiliate Recruitment: Recruit affiliates to promote the website. 

• Commission Structures: Set up and manage affiliate commission structures. 

• Performance Monitoring: Track and analyze affiliate performance and sales. 

• Affiliate Communication: Provide support and updates to affiliates. 

SayPro Influencer Marketing 

• Influencer Identification: Identify and partner with relevant influencers. 

• Campaign Collaboration: Collaborate with influencers to create and promote content. 

• Influencer Agreements: Negotiate terms and manage contracts with influencers. 

• Content Creation: Develop content in partnership with influencers. 

• Performance Analysis: Assess the impact and ROI of influencer campaigns. 

SayPro Mobile Advertising 

• In-App Ads: Place ads within mobile applications. 

• Mobile Web Ads: Design and manage ads for mobile web browsers. 

• SMS Advertising: Send promotional messages via SMS. 

• Geo-Targeting: Utilize location data to target mobile ads. 

• Mobile Ad Analytics: Track and analyze mobile ad performance. 

• Local and National Taxi Advertising: Create adverts for taxis, buses, mini buses, and scholar transports. 

• School Branded Clothing Donations: Manage donations of school bags and pencil cases to learners. 

SayPro Programmatic Advertising 

• Demand-Side Platforms (DSPs): Use DSPs to buy ad inventory programmatically. 

• Real-Time Bidding (RTB): Participate in real-time auctions for ad space. 

• Audience Targeting: Employ data to target specific audience segments. 

• Campaign Optimization: Continuously optimize programmatic ad campaigns. 

• Performance Reporting: Generate reports on programmatic ad performance. 

SayPro Content Discovery Platforms 

• Outbrain/Taboola: Utilize content discovery platforms for native ad placements. 

• Content Promotion: Promote website content through discovery networks. 

• Engagement Metrics: Track engagement metrics like clicks and impressions. 

• Targeting and Segmentation: Target ads based on user interests and behaviors. 

• Performance Evaluation: Analyze the effectiveness of content discovery ads. 

SayPro Local Advertising 

• Local SEO Ads: Advertise on local search results and maps. 

• Geo-Targeted Ads: Create ads for specific geographic locations. 

• Local Directories: Advertise in local online directories. 

• Community Sponsorships: Sponsor local events and community activities. 

• Local Analytics: Monitor and analyze the performance of local ads. 

SayPro Affiliate and Referral Programs 

• Referral Incentives: Develop and manage referral incentive programs. 

• Affiliate Tracking: Track affiliate and referral traffic and conversions. 

• Program Optimization: Optimize programs for better results. 

• Reward Distribution: Manage the distribution of rewards or commissions. 

• Program Reporting: Generate reports on affiliate and referral program performance. 

SayPro Remarketing/Retargeting 

• Remarketing Lists: Create and manage remarketing lists. 

• Ad Creation: Design ads specifically for retargeting. 

• Dynamic Retargeting: Use dynamic ads for personalized content. 

• Performance Analysis: Track and analyze retargeting efforts. 

• Conversion Tracking: Measure conversions from remarketing campaigns. 

SayPro Interactive Advertising 

• Interactive Ads: Develop ads with interactive elements (e.g., quizzes, games). 

• Engagement Metrics: Track user engagement with interactive ads. 

• Ad Design: Create visually appealing and interactive ad designs. 

• User Experience: Enhance user experience with interactive elements. 

• Performance Review: Analyze the impact of interactive ads on user engagement. 

SayPro Contextual Advertising 

• Contextual Ad Placement: Place ads based on webpage content. 

• Keyword Targeting: Use keywords for contextual ad targeting. 

• Ad Design: Create ads that blend with the host site’s content. 

• Performance Monitoring: Track the performance of contextual ads. 

• Optimization: Optimize ad placements based on context. 

SayPro Ad Network Management 

• Network Selection: Choose appropriate ad networks for campaigns. 

• Campaign Setup: Set up and manage campaigns across ad networks. 

• Ad Tracking: Track and analyze ad performance across networks. 

• Budget Management: Manage budgets and bidding strategies. 

• Performance Reporting: Generate reports on ad network performance. 

SayPro Conversion Rate Optimization (CRO) 

• Landing Page Optimization: Improve landing pages for higher conversion rates. 

• A/B Testing: Test ad creatives and landing pages for effectiveness. 

• User Behavior Analysis: Analyze user behavior to identify conversion barriers. 

• Call-to-Action (CTA) Improvement: Enhance CTAs to drive conversions. 

• Performance Metrics: Measure and analyze conversion metrics. 

SayPro Partnership and Co-Branding 

• Partner Identification: Identify potential co-branding partners. 

• Co-Branding Strategies: Develop and execute co-branded advertising campaigns. 

• Joint Promotions: Collaborate on joint promotional activities. 

• Partnership Management: Manage and nurture advertising partnerships. 

• Impact Assessment: Evaluate the effectiveness of co-branded campaigns. 

SayPro Data-Driven Advertising 

• Audience Segmentation: Use data to segment audiences for targeted ads. 

• Behavioral Targeting: Target ads based on user behavior. 

• Predictive Analytics: Forecast advertising outcomes using predictive analytics. 

• Campaign Optimization: Optimize campaigns based on data insights. 

• Performance Tracking: Track and analyze data for measuring advertising success. 

Qualifications: 

• Bachelor’s degree in Marketing, Advertising, or related field. 

• Proven experience in managing online advertising campaigns. 

• Proficiency in advertising platforms (Google Ads, Facebook Ads, etc.). 

• Strong analytical skills with the ability to interpret data and make data-driven decisions. 

• Excellent written and verbal communication skills. 

• Creative and strategic thinking abilities. 

Application Process: 

• Interested candidates should submit their resume and cover letter to info@sayapro.online 

SayPro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

 

Tagged as: Advertising, SayPro, Website