Job Summary: 

As a SayPro Digital Communications University Graduate Intern, you will gain hands-on experience in executing a wide range of digital communication strategies. This role is designed to provide practical experience in various digital marketing channels, including email marketing, SMS marketing, social media, and more. You will work closely with the Digital Communications team to plan, create, and analyze digital campaigns, contributing to SayPro’s mission of empowering youth and communities. 

Key Responsibilities: 

SayPro Email Marketing Campaigns 

• List Management: Organize and segment email lists for targeted communication. 

• Template Design: Create branded email templates to ensure consistency in all communications. 

• Campaign Management: Plan and schedule email campaigns, including setting up automated sequences. 

• Personalization: Utilize personalization tags to tailor emails to individual recipients based on their name, preferences, or behavior. 

• A/B Testing: Conduct A/B tests on email subject lines, content, and call-to-action buttons to optimize campaign performance. 

• Analytics and Reporting: Track and analyze key metrics such as open rates, click-through rates, and conversions to gauge the effectiveness of email campaigns. 

• Compliance: Ensure all email marketing activities comply with regulations such as CAN-SPAM and GDPR. 

SayPro SMS Marketing 

• Message Creation: Write concise, engaging SMS messages tailored to the target audience. 

• Targeting: Segment audiences for targeted SMS delivery to enhance relevance and engagement. 

• Scheduling: Set up automated sending times for SMS campaigns to maximize reach and effectiveness. 

• Analytics: Monitor delivery rates, response rates, and opt-outs to refine future campaigns. 

• Compliance: Adhere to SMS marketing regulations, including the Telephone Consumer Protection Act (TCPA). 

SayPro Push Notifications 

• Setup: Configure push notification services for SayPro’s mobile apps and websites. 

• Message Design: Create engaging and actionable push notifications that drive user interaction. 

• Segmentation: Target specific user segments based on behavior, location, or demographics for personalized messaging. 

• Timing: Schedule notifications at optimal times to increase engagement. 

• Analytics: Measure the performance of notifications by tracking metrics such as open rates and user interactions. 

SayPro Social Media Campaigns 

• Content Creation: Develop graphics, videos, and text posts that resonate with SayPro’s audience. 

• Scheduling: Plan and automate social media posts across various platforms to maintain a consistent online presence. 

• Engagement: Monitor and respond to comments, messages, and mentions to foster community interaction. 

• Advertising: Create and manage paid social media ads to boost reach and engagement. 

• Analytics: Track social media engagement metrics, including likes, shares, and comments, to assess campaign effectiveness. 

SayPro Online Surveys and Polls 

• Survey Design: Create engaging and relevant surveys to gather feedback from SayPro’s audience. 

• Distribution: Send surveys via email, social media, or website pop-ups to reach the target audience. 

• Data Collection: Gather and analyze survey responses to gain insights into audience preferences and behavior. 

• Reporting: Generate comprehensive reports on survey findings and actionable insights. 

SayPro Webinars 

• Planning: Organize webinar topics, select speakers, and create schedules to ensure a smooth event flow. 

• Promotion: Send invitations and reminders via email and social media to maximize attendance. 

• Hosting: Manage the technical aspects of the webinar, including platform setup and live streaming. 

• Follow-up: Send post-webinar surveys, thank-you emails, and access to recorded sessions. 

• Analytics: Track metrics such as attendance, engagement, and participant feedback. 

SayPro Direct Messaging (DM) 

• Platform Selection: Use platforms like LinkedIn, Facebook, and Instagram for direct messaging campaigns. 

• Personalization: Customize direct messages for individual recipients to increase relevance and response rates. 

• Campaign Management: Plan and execute direct messaging campaigns to support broader digital communication strategies. 

• Tracking: Monitor response rates and interactions to measure the effectiveness of direct messaging efforts. 

SayPro Chatbots 

• Setup: Implement chatbots on SayPro’s websites and social media channels to automate customer interactions. 

• Design: Create conversation flows and scripts that provide a seamless user experience. 

• Integration: Connect chatbots with CRM and other systems to capture and utilize user data. 

• Monitoring: Track interactions and adjust chatbot responses based on user feedback and data. 

SayPro Mobile App Notifications 

• Setup: Configure push notifications within SayPro’s mobile apps to engage users. 

• Content Creation: Develop compelling notification messages and visuals that drive action. 

• Targeting: Segment users based on behavior and preferences for personalized notifications. 

• Analytics: Monitor the effectiveness of notifications by tracking engagement and user behavior. 

SayPro Content Distribution 

• Content Creation: Develop articles, blogs, videos, and other multimedia content to support SayPro’s digital communication efforts. 

• Platform Management: Distribute content via email, social media, and other digital channels. 

• Scheduling: Automate content posting and updates to ensure timely distribution. 

• Analytics: Track content performance and audience engagement across different platforms. 

SayPro Affiliate Marketing 

• Partner Recruitment: Identify and onboard affiliate partners to expand SayPro’s reach. 

• Campaign Management: Monitor affiliate performance and manage commissions. 

• Content Creation: Provide affiliates with branded content, banners, and other promotional materials. 

• Analytics: Measure the effectiveness of affiliate campaigns through key performance indicators (KPIs). 

SayPro Influencer Marketing 

• Partner Selection: Identify and collaborate with influencers who align with SayPro’s brand values. 

• Content Creation: Develop sponsored content and campaigns in partnership with influencers. 

• Management: Oversee influencer activities to ensure compliance with brand guidelines. 

• Analytics: Track the reach, engagement, and ROI of influencer campaigns. 

SayPro Video Marketing 

• Production: Create promotional and educational videos that highlight SayPro’s initiatives. 

• Distribution: Share videos across email, social media, and websites to maximize visibility. 

• Engagement: Monitor viewer interactions, including comments, shares, and likes. 

• Analytics: Analyze video performance metrics such as views, watch time, and engagement. 

SayPro Digital Advertising 

• Ad Creation: Develop ads for display, search, and social media platforms that align with SayPro’s goals. 

• Targeting: Define audience segments for targeted ad campaigns. 

• Budget Management: Allocate and monitor ad spend to ensure cost-effectiveness. 

• Analytics: Track ad performance, including impressions, clicks, and conversions. 

SayPro Content Syndication 

• Distribution: Share content across multiple platforms and websites to increase reach. 

• Partnerships: Collaborate with content syndication networks to extend SayPro’s content distribution. 

• Monitoring: Track content reach and performance across syndication channels. 

• Optimization: Adjust syndication strategies based on performance data to improve outcomes. 

SayPro Email Newsletters 

• Design: Create visually appealing and on-brand newsletter templates. 

• Content: Develop engaging content that keeps subscribers informed and engaged. 

• Segmentation: Target specific subscriber segments with tailored content. 

• Analytics: Measure key metrics such as open rates, click-through rates, and conversions to assess newsletter performance. 

SayPro Digital Flyers 

• Design: Create digital flyers for SayPro’s promotions and events that capture attention. 

• Distribution: Share flyers via email, social media, and websites to reach the target audience. 

• Tracking: Monitor engagement and response rates to evaluate the effectiveness of digital flyers. 

SayPro Online Ad Retargeting 

• Setup: Implement retargeting ads to re-engage users who have previously interacted with SayPro’s content. 

• Ad Design: Create ads that resonate with retargeted audiences and encourage conversion. 

• Analytics: Track the performance and conversion rates of retargeting ads to optimize future campaigns. 

SayPro eBooks and Whitepapers 

• Creation: Develop in-depth content in the form of eBooks and whitepapers for lead generation. 

• Distribution: Promote eBooks and whitepapers via email, social media, and download gates on websites. 

• Analytics: Track downloads, engagement, and leads generated from these resources. 

SayPro Virtual Events 

• Planning: Organize virtual conferences, trade shows, and workshops that align with SayPro’s objectives. 

• Promotion: Send invitations and reminders through email, social media, and other digital channels. 

• Hosting: Manage the technical aspects of virtual events, including platform setup and live streaming. 

• Follow-up: Send post-event surveys and thank-you messages to attendees. 

• Analytics: Measure attendance, engagement, and feedback to assess the success of virtual events. 

Qualifications: 

• Recent university graduate in Marketing, Communications, Digital Media, or a related field. 

• Strong understanding of digital marketing concepts and tools. 

• Excellent written and verbal communication skills. 

• Proficiency in using email marketing platforms, social media management tools, and analytics software. 

• Ability to work independently and as part of a team. 

• Attention to detail and a creative mindset. 

Learning Opportunities: 

• Gain hands-on experience in executing digital marketing campaigns across various channels. 

• Develop skills in analytics, content creation, and campaign management. 

• Receive mentorship from experienced digital communications professionals. 

• Opportunity to contribute to impactful projects that support youth and community development. 

How to Apply: 

Interested candidates should submit their resume, cover letter, and any relevant work samples to info@saypro.online by 01/01/2031. 

Tagged as: Communications, Digital, Graduate, Intern, SayPro, University