Job Summary: 

The SayPro Digital Communications TVET College Graduate Intern will support the digital marketing team in executing a wide range of digital communication strategies. This role offers hands-on experience in email marketing, SMS marketing, push notifications, social media campaigns, online surveys, webinars, direct messaging, chatbots, mobile app notifications, content distribution, and more. The intern will gain exposure to various digital platforms, tools, and techniques while contributing to the organization’s mission to empower youth and communities. 

Key Responsibilities: 

SayPro Email Marketing Campaigns 

• List Management: Organize and segment email lists to ensure targeted and relevant communication. 

• Template Design: Create visually appealing and branded email templates using design tools. 

• Campaign Management: Assist in planning, scheduling, and executing email marketing campaigns. 

• Personalization: Implement personalization tags to tailor emails according to recipient’s name or interests. 

• A/B Testing: Conduct A/B tests on different email versions to determine the most effective approaches. 

• Analytics and Reporting: Monitor and report on email campaign performance, including open rates, click-through rates, and conversions. 

• Compliance: Ensure all email campaigns adhere to relevant regulations such as CAN-SPAM and GDPR. 

SayPro SMS Marketing 

• Message Creation: Write concise and compelling SMS messages for various campaigns. 

• Targeting: Segment the audience for more effective and personalized SMS delivery. 

• Scheduling: Set up automated SMS campaigns to ensure timely message delivery. 

• Analytics: Track delivery rates, response rates, and opt-outs to gauge SMS campaign success. 

• Compliance: Ensure compliance with SMS marketing regulations like the TCPA. 

SayPro Push Notifications 

• Setup: Assist in configuring push notification services for mobile apps and websites. 

• Message Design: Create engaging and actionable push notification messages. 

• Segmentation: Target specific user segments based on their behavior and demographics. 

• Timing: Schedule notifications at optimal times for maximum user engagement. 

• Analytics: Measure and report on notification performance and user interaction. 

SayPro Social Media Campaigns 

• Content Creation: Develop engaging content, including graphics, videos, and text posts for various social media platforms. 

• Scheduling: Plan and automate social media posts across platforms. 

• Engagement: Monitor social media accounts and respond to comments, messages, and inquiries. 

• Advertising: Assist in creating and managing paid social media ad campaigns. 

• Analytics: Track and analyze engagement metrics to assess campaign performance. 

SayPro Online Surveys and Polls 

• Survey Design: Create and design engaging surveys and polls to gather user insights. 

• Distribution: Distribute surveys via email, social media, or website pop-ups. 

• Data Collection: Collect and analyze survey responses to identify trends and insights. 

• Reporting: Generate detailed reports on survey findings and present actionable insights. 

SayPro Webinars 

• Planning: Assist in organizing webinars, including topic selection, speaker coordination, and scheduling. 

• Promotion: Promote webinars through email, social media, and other channels. 

• Hosting: Manage technical aspects during live webinars, including platform setup and troubleshooting. 

• Follow-up: Send post-webinar surveys and thank-you emails to participants. 

• Analytics: Track and report on webinar attendance, engagement, and participant feedback. 

SayPro Direct Messaging (DM) 

• Platform Selection: Utilize platforms like LinkedIn and Facebook to send direct messages. 

• Personalization: Customize messages to individual recipients for a more personalized approach. 

• Campaign Management: Plan and execute direct messaging campaigns to build relationships and drive engagement. 

• Tracking: Monitor and analyze response rates and interactions. 

SayPro Chatbots 

• Setup: Help implement chatbots on the organization’s websites and social media platforms. 

• Design: Create conversation flows and scripts that provide a seamless user experience. 

• Integration: Integrate chatbots with CRM systems for better data management. 

• Monitoring: Track and analyze chatbot interactions, making adjustments as needed. 

SayPro Mobile App Notifications 

• Setup: Configure and manage push notifications within mobile apps. 

• Content Creation: Develop engaging messages and visuals for mobile app notifications. 

• Targeting: Segment users for personalized notification delivery. 

• Analytics: Measure the effectiveness of notifications and overall user engagement. 

SayPro Content Distribution 

• Content Creation: Assist in developing articles, blogs, and multimedia content. 

• Platform Management: Distribute content via email, social media, and other digital channels. 

• Scheduling: Automate the posting and updating of content across platforms. 

• Analytics: Track content performance and engagement metrics to inform future strategies. 

SayPro Affiliate Marketing 

• Partner Recruitment: Assist in identifying and onboarding affiliate partners. 

• Campaign Management: Monitor and track affiliate performance, including sales and commissions. 

• Content Creation: Provide affiliates with branded content and promotional materials. 

• Analytics: Measure and report on the effectiveness of affiliate marketing campaigns. 

SayPro Influencer Marketing 

• Partner Selection: Help identify and collaborate with influencers aligned with the brand. 

• Content Creation: Assist in developing sponsored content and campaigns with influencers. 

• Management: Oversee influencer activities to ensure compliance with brand guidelines. 

• Analytics: Track and analyze the reach, engagement, and ROI of influencer campaigns. 

SayPro Video Marketing 

• Production: Assist in the creation of promotional and educational videos. 

• Distribution: Share videos across various channels, including email, social media, and websites. 

• Engagement: Monitor viewer interactions and gather feedback. 

• Analytics: Analyze video performance metrics to optimize future video content. 

SayPro Digital Advertising 

• Ad Creation: Assist in developing digital ads for display, search, and social media. 

• Targeting: Define audience segments and tailor ad campaigns accordingly. 

• Budget Management: Support in monitoring and managing ad spend. 

• Analytics: Track and report on ad performance, including ROI and conversion rates. 

SayPro Content Syndication 

• Distribution: Assist in sharing content across multiple platforms and syndication networks. 

• Partnerships: Support collaboration with content syndication partners. 

• Monitoring: Track the reach and performance of syndicated content. 

• Optimization: Adjust strategies based on content performance data. 

SayPro Email Newsletters 

• Design: Create visually appealing newsletter templates that align with brand standards. 

• Content: Develop engaging content for various subscriber segments. 

• Segmentation: Assist in targeting specific subscriber segments to ensure relevant communication. 

• Analytics: Measure newsletter performance metrics, including open rates and click-through rates. 

SayPro Digital Flyers 

• Design: Create digital flyers for promotions, events, and announcements. 

• Distribution: Share digital flyers via email, social media, and websites. 

• Tracking: Monitor engagement and response rates to assess flyer effectiveness. 

SayPro Online Ad Retargeting 

• Setup: Assist in implementing retargeting ad campaigns to reach users who have previously interacted with the brand. 

• Ad Design: Create targeted ads designed to re-engage past website visitors. 

• Analytics: Track performance metrics, such as conversion rates and return on investment (ROI). 

SayPro eBooks and Whitepapers 

• Creation: Assist in developing in-depth eBooks and whitepapers for lead generation. 

• Distribution: Promote content via email campaigns and website downloads. 

• Analytics: Track download metrics and lead generation effectiveness. 

SayPro Virtual Events 

• Planning: Help organize virtual conferences, trade shows, and workshops. 

• Promotion: Promote events through various digital channels, including email and social media. 

• Hosting: Manage the technical aspects of hosting virtual events. 

• Follow-up: Send post-event surveys and thank-you messages to participants. 

• Analytics: Measure event attendance, engagement, and participant feedback. 

Qualifications: 

• TVET College graduate with a diploma or certificate in Digital Marketing, Communications, or a related field. 

• Basic understanding of digital marketing concepts and tools. 

• Familiarity with social media platforms, email marketing tools, and content management systems. 

• Strong written and verbal communication skills. 

• Ability to multitask and manage time effectively. 

• Eagerness to learn and adapt in a fast-paced environment. 

Benefits: 

• Gain hands-on experience in various aspects of digital communications and marketing. 

• Work with a dynamic team dedicated to empowering youth and communities. 

• Opportunities for professional growth and development. 

• Potential for full-time employment upon successful completion of the internship. 

Application Deadline: 01/01/2031 

Tagged as: College, Communications, Digital, Graduate, Intern, SayPro, TVET