Overview: 

As a Corporate Advertising Services University Graduate Intern at SayPro, you will gain hands-on experience in various facets of corporate advertising and brand management. You will work closely with the Corporate Advertising Services team to assist in the development, execution, and analysis of advertising campaigns across digital, traditional, and experiential channels. This role offers a unique opportunity to apply your academic knowledge to real-world projects, contributing to the growth and success of SayPro’s brand initiatives. 

Key Responsibilities: 

SayPro Brand Strategy Development 

• Market Research: Conduct research to understand market trends and audience behavior. 

• Brand Positioning: Assist in defining how the brand will be positioned in the market. 

• Competitive Analysis: Analyze competitors to identify opportunities and threats. 

• Brand Messaging: Support in crafting key brand messages and value propositions. 

• Brand Guidelines: Assist in creating and maintaining brand guidelines to ensure consistency. 

SayPro Digital Advertising 

• Social Media Advertising: Help run ads on social media platforms such as Facebook, LinkedIn, and Instagram. 

• Search Engine Advertising: Assist in managing pay-per-click (PPC) campaigns on search engines like Google Ads. 

• Display Advertising: Create and manage display ads on websites and ad networks. 

• Retargeting: Implement retargeting campaigns to re-engage previous website visitors. 

• Video Advertising: Assist in creating and managing video ads on platforms like YouTube. 

SayPro Content Marketing 

• Content Creation: Develop high-quality content for blogs, articles, and white papers. 

• Content Distribution: Distribute content through channels such as social media and email. 

• SEO Optimization: Optimize content to improve search engine rankings. 

• Content Promotion: Promote content through paid ads and influencer partnerships. 

• Content Calendar: Assist in planning and scheduling content publication. 

SayPro Traditional Advertising 

• Print Advertising: Assist in designing and placing ads in newspapers, magazines, and trade publications. 

• Broadcast Advertising: Help create and air ads on television and radio. 

• Outdoor Advertising: Manage billboard and transit advertising campaigns. 

• Direct Mail: Design and send promotional materials via mail. 

• Event Sponsorship: Assist in sponsoring events to increase brand visibility. 

SayPro Influencer Marketing 

• Influencer Identification: Identify and vet influencers relevant to SayPro’s brand. 

• Campaign Management: Help manage influencer partnerships and campaigns. 

• Content Collaboration: Collaborate with influencers to create branded content. 

• Performance Tracking: Measure the impact of influencer campaigns. 

• Contract Negotiation: Assist in negotiating terms and compensation with influencers. 

SayPro Public Relations 

• Press Releases: Write and distribute press releases to media outlets. 

• Media Relations: Build and maintain relationships with journalists and media. 

• Crisis Management: Support communication efforts during a PR crisis. 

• Event Planning: Organize press events and media briefings. 

• Media Monitoring: Track and analyze media coverage. 

SayPro Experiential Marketing 

• Event Planning: Assist in organizing and managing promotional events and product launches. 

• Experiential Campaigns: Create immersive brand experiences for customers. 

• Venue Selection: Help choose and book locations for events. 

• Event Promotion: Promote events through various channels. 

• Post-Event Analysis: Evaluate the effectiveness of experiential marketing activities. 

SayPro Email Marketing 

• Email Campaign Design: Design and create email marketing campaigns. 

• List Management: Manage and segment email lists for targeted communication. 

• Personalization: Personalize email content for different audience segments. 

• Automation: Set up automated email workflows and triggers. 

• Performance Analytics: Analyze the performance of email campaigns. 

SayPro Sponsorship and Partnerships 

• Partnership Development: Identify and negotiate brand partnerships. 

• Sponsorship Activation: Activate sponsorship deals and integrations. 

• Co-Branding Opportunities: Explore co-branding initiatives with partners. 

• Campaign Management: Manage and track partnership campaigns. 

• ROI Analysis: Measure the return on investment from sponsorships and partnerships. 

SayPro Market Segmentation 

• Audience Research: Identify and analyze target market segments. 

• Segmentation Strategy: Develop strategies to target specific market segments. 

• Message Customization: Tailor advertising messages for different segments. 

• Campaign Testing: Test campaigns on different segments to optimize performance. 

• Performance Measurement: Track the effectiveness of segmentation strategies. 

SayPro Creative Design and Production 

• Concept Development: Assist in developing creative concepts and ideas for campaigns. 

• Graphic Design: Design visuals for advertisements, social media, and websites. 

• Copywriting: Write compelling copy for various advertising materials. 

• Video Production: Help produce and edit promotional videos. 

• Print Production: Manage the production of print advertising materials. 

SayPro Market Research and Analytics 

• Consumer Surveys: Conduct surveys to gather consumer opinions and preferences. 

• Focus Groups: Organize focus groups for in-depth feedback. 

• Competitive Analysis: Analyze competitors’ advertising strategies and performance. 

• Advertising Effectiveness: Measure the impact of advertising campaigns. 

• Data Reporting: Generate reports and insights from market research data. 

SayPro Affiliate Marketing 

• Affiliate Recruitment: Recruit affiliates to promote SayPro’s brand. 

• Affiliate Management: Manage affiliate relationships and programs. 

• Commission Structuring: Assist in designing and managing affiliate commission structures. 

• Tracking and Analytics: Track affiliate performance and conversions. 

• Program Optimization: Optimize the affiliate marketing program for better results. 

SayPro Corporate Social Responsibility (CSR) Campaigns 

• CSR Strategy: Assist in developing a strategy for corporate social responsibility initiatives. 

• Campaign Development: Help create and launch CSR campaigns. 

• Community Engagement: Engage with communities through CSR activities. 

• Impact Measurement: Measure the impact of CSR campaigns on brand perception. 

• Reporting: Report on CSR activities and outcomes. 

SayPro Online Reputation Management 

• Review Monitoring: Monitor online reviews and feedback. 

• Reputation Repair: Address and manage negative reviews or comments. 

• Brand Advocacy: Encourage positive reviews and testimonials. 

• Social Listening: Track brand mentions and sentiment on social media. 

• Crisis Response: Respond effectively to reputation crises. 

SayPro Customer Loyalty Programs 

• Program Design: Assist in designing loyalty programs to reward and retain customers. 

• Reward Structures: Help create reward structures and incentives. 

• Program Promotion: Promote loyalty programs to existing and potential customers. 

• Member Engagement: Engage with loyalty program members through targeted communication. 

• Performance Tracking: Monitor and analyze the effectiveness of loyalty programs. 

SayPro Strategic Media Planning 

• Media Planning: Assist in developing media plans to reach target audiences effectively. 

• Media Buying: Help purchase ad space in various media channels. 

• Budget Allocation: Assist in allocating budgets for different media channels. 

• Campaign Scheduling: Schedule ads for optimal times and placements. 

• Performance Analysis: Analyze the performance of media placements. 

SayPro Web and Mobile Advertising 

• Website Banners: Create and place banner ads on websites. 

• Mobile Ads: Develop and manage ads for mobile apps and sites. 

• App Store Ads: Run ads in app stores to drive downloads. 

• Geo-Targeting: Implement geo-targeting for local advertising campaigns. 

• Ad Performance Optimization: Optimize web and mobile ad performance. 

SayPro Interactive Advertising 

• Interactive Ads: Assist in creating interactive ads such as quizzes, polls, and games. 

• Engagement Tracking: Track user interactions with interactive ads. 

• Feedback Collection: Collect feedback from users interacting with ads. 

• Innovation Testing: Test new interactive ad formats and technologies. 

• Campaign Analysis: Analyze the effectiveness of interactive advertising campaigns. 

SayPro Trade Shows and Expos 

• Event Planning: Assist in planning and organizing trade show and expo participation. 

• Booth Design: Help design and set up exhibition booths. 

• Promotional Materials: Create and distribute promotional materials at events. 

• Lead Generation: Collect and manage leads from event attendees. 

• Post-Event Follow-Up: Follow up with leads and evaluate event performance. 

Qualifications: 

• Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, or a related field. 

• Strong understanding of marketing and advertising principles. 

• Excellent communication and writing skills. 

• Proficiency in digital marketing tools and platforms. 

• Ability to work independently and as part of a team. 

• Creative thinking and problem-solving abilities. 

• Strong organizational and time-management skills. 

Benefits: 

• Gain practical experience in various aspects of corporate advertising. 

• Work with a dynamic and innovative team. 

• Opportunity to contribute to real-world projects. 

• Potential for professional growth and networking within the industry. 

How to Apply: 

Interested candidates should submit their resume, cover letter, and any relevant work samples or portfolio links to info@saypro.online. Please include “Corporate Advertising Services University Graduate Intern Application” in the subject line. 

 

Tagged as: Advertising, Corporate, Graduate, Intern, SayPro, Services, University