Job Overview: 

The SayPro Corporate Advertising Services Manager is responsible for leading and executing the organization’s advertising and marketing strategies across various channels. This role encompasses brand strategy development, digital and traditional advertising, content marketing, influencer marketing, public relations, experiential marketing, email marketing, sponsorship and partnerships, market segmentation, creative design, market research, affiliate marketing, corporate social responsibility (CSR) campaigns, online reputation management, customer loyalty programs, strategic media planning, web and mobile advertising, interactive advertising, and trade shows and expos. 

Key Responsibilities: 

SayPro Brand Strategy Development: 

• Market Research: Conduct research to understand market trends and audience behavior. 

• Brand Positioning: Define brand positioning in the market. 

• Competitive Analysis: Analyze competitors to identify opportunities and threats. 

• Brand Messaging: Craft key brand messages and value propositions. 

• Brand Guidelines: Create brand guidelines to ensure consistency. 

SayPro Digital Advertising: 

• Social Media Advertising: Run ads on social media platforms such as Facebook, LinkedIn, and Instagram. 

• Search Engine Advertising: Manage pay-per-click (PPC) campaigns on search engines like Google Ads. 

• Display Advertising: Create and manage display ads on websites and networks. 

• Retargeting: Implement retargeting campaigns to re-engage visitors. 

• Video Advertising: Create and manage video ads on platforms like YouTube. 

SayPro Content Marketing: 

• Content Creation: Develop high-quality content for blogs, articles, and white papers. 

• Content Distribution: Distribute content through various channels including social media and email. 

• SEO Optimization: Optimize content for search engines. 

• Content Promotion: Promote content through paid ads and influencer partnerships. 

• Content Calendar: Plan and schedule content publication. 

SayPro Traditional Advertising: 

• Print Advertising: Design and place ads in newspapers, magazines, and trade publications. 

• Broadcast Advertising: Create and air ads on television and radio. 

• Outdoor Advertising: Manage billboard and transit advertising campaigns. 

• Direct Mail: Design and send promotional materials via mail. 

• Event Sponsorship: Sponsor events to increase brand visibility. 

SayPro Influencer Marketing: 

• Influencer Identification: Identify and vet influencers relevant to the brand. 

• Campaign Management: Manage influencer partnerships and campaigns. 

• Content Collaboration: Collaborate with influencers to create branded content. 

• Performance Tracking: Measure the impact of influencer campaigns. 

• Contract Negotiation: Negotiate terms and compensation with influencers. 

SayPro Public Relations: 

• Press Releases: Write and distribute press releases to media outlets. 

• Media Relations: Build and maintain relationships with journalists and media. 

• Crisis Management: Handle communication during a PR crisis. 

• Event Planning: Organize press events and media briefings. 

• Media Monitoring: Track and analyze media coverage. 

SayPro Experiential Marketing: 

• Event Planning: Organize and manage promotional events and product launches. 

• Experiential Campaigns: Create immersive brand experiences for customers. 

• Venue Selection: Choose and book locations for events. 

• Event Promotion: Promote events through various channels. 

• Post-Event Analysis: Evaluate the effectiveness of experiential marketing activities. 

SayPro Email Marketing: 

• Email Campaign Design: Design and create email marketing campaigns. 

• List Management: Manage and segment email lists. 

• Personalization: Personalize email content for targeted audiences. 

• Automation: Set up automated email workflows and triggers. 

• Performance Analytics: Analyze email campaign performance and open rates. 

SayPro Sponsorship and Partnerships: 

• Partnership Development: Identify and negotiate brand partnerships. 

• Sponsorship Activation: Activate sponsorship deals and integrations. 

• Co-Branding Opportunities: Explore co-branding initiatives with partners. 

• Campaign Management: Manage and track partnership campaigns. 

• ROI Analysis: Measure the return on investment from sponsorships and partnerships. 

SayPro Market Segmentation: 

• Audience Research: Identify and analyze target market segments. 

• Segmentation Strategy: Develop strategies to target specific market segments. 

• Message Customization: Tailor advertising messages for different segments. 

• Campaign Testing: Test campaigns on different segments to optimize performance. 

• Performance Measurement: Track the effectiveness of segmentation strategies. 

SayPro Creative Design and Production: 

• Concept Development: Develop creative concepts and ideas for campaigns. 

• Graphic Design: Design visuals for advertisements, social media, and websites. 

• Copywriting: Write compelling copy for various advertising materials. 

• Video Production: Produce and edit promotional videos. 

• Print Production: Manage the production of print advertising materials. 

SayPro Market Research and Analytics: 

• Consumer Surveys: Conduct surveys to gather consumer opinions and preferences. 

• Focus Groups: Organize focus groups for in-depth feedback. 

• Competitive Analysis: Analyze competitors’ advertising strategies and performance. 

• Advertising Effectiveness: Measure the impact of advertising campaigns. 

• Data Reporting: Generate reports and insights from market research data. 

SayPro Affiliate Marketing: 

• Affiliate Recruitment: Recruit affiliates to promote the brand. 

• Affiliate Management: Manage affiliate relationships and programs. 

• Commission Structuring: Design and manage affiliate commission structures. 

• Tracking and Analytics: Track affiliate performance and conversions. 

• Program Optimization: Optimize the affiliate marketing program for better results. 

SayPro Corporate Social Responsibility (CSR) Campaigns: 

• CSR Strategy: Develop a strategy for corporate social responsibility initiatives. 

• Campaign Development: Create and launch CSR campaigns. 

• Community Engagement: Engage with communities through CSR activities. 

• Impact Measurement: Measure the impact of CSR campaigns on brand perception. 

• Reporting: Report on CSR activities and outcomes. 

SayPro Online Reputation Management: 

• Review Monitoring: Monitor online reviews and feedback. 

• Reputation Repair: Address and manage negative reviews or comments. 

• Brand Advocacy: Encourage positive reviews and testimonials. 

• Social Listening: Track brand mentions and sentiment on social media. 

• Crisis Response: Respond to reputation crises effectively. 

SayPro Customer Loyalty Programs: 

• Program Design: Design loyalty programs to reward and retain customers. 

• Reward Structures: Create reward structures and incentives. 

• Program Promotion: Promote loyalty programs to existing and potential customers. 

• Member Engagement: Engage with loyalty program members through targeted communication. 

• Performance Tracking: Monitor and analyze the effectiveness of loyalty programs. 

SayPro Strategic Media Planning: 

• Media Planning: Develop media plans to reach target audiences effectively. 

• Media Buying: Purchase ad space in various media channels. 

• Budget Allocation: Allocate budgets for different media channels. 

• Campaign Scheduling: Schedule ads for optimal times and placements. 

• Performance Analysis: Analyze the performance of media placements. 

SayPro Web and Mobile Advertising: 

• Website Banners: Create and place banner ads on websites. 

• Mobile Ads: Develop and manage ads for mobile apps and sites. 

• App Store Ads: Run ads in app stores to drive downloads. 

• Geo-Targeting: Implement geo-targeting for local advertising campaigns. 

• Ad Performance Optimization: Optimize web and mobile ad performance. 

SayPro Interactive Advertising: 

• Interactive Ads: Create interactive ads such as quizzes, polls, and games. 

• Engagement Tracking: Track user interactions with interactive ads. 

• Feedback Collection: Collect feedback from users interacting with ads. 

• Innovation Testing: Test new interactive ad formats and technologies. 

• Campaign Analysis: Analyze the effectiveness of interactive advertising campaigns. 

SayPro Trade Shows and Expos: 

• Event Planning: Plan and organize trade show and expo participation. 

• Booth Design: Design and set up exhibition booths. 

• Promotional Materials: Create and distribute promotional materials at events. 

• Lead Generation: Collect and manage leads from event attendees. 

• Post-Event Follow-Up: Follow up with leads and evaluate event performance. 

Qualifications: 

• Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field. 

• Minimum of 5 years of experience in advertising and marketing. 

• Proven track record in managing and executing successful advertising campaigns. 

• Strong knowledge of digital and traditional advertising channels. 

• Experience with content marketing, influencer marketing, and public relations. 

• Excellent project management and organizational skills. 

• Strong analytical and problem-solving abilities. 

• Exceptional communication and interpersonal skills. 

 

Application Instructions: Please submit your resume and a cover letter outlining your relevant experience and interest in the role to info@saypro.online. 

 

Tagged as: Advertising, Corporate, Manager, SayPro, Services