Position Overview: 

The Brand Awareness Specialist is responsible for elevating SayPro’s brand presence through strategic and creative initiatives. This role involves developing and executing strategies to build and enhance brand identity, drive engagement, and increase brand recognition across various channels. The ideal candidate will be a dynamic marketer with experience in brand management, content creation, social media, and public relations. 

Key Responsibilities: 

SayPro Brand Identity Development 

• Logo Design: Create a distinctive and memorable logo for SayPro. 

• Brand Guidelines: Develop a comprehensive brand style guide outlining the brand’s visual and tonal standards. 

• Color Palette: Establish a cohesive color scheme to ensure brand consistency. 

• Typography: Select fonts that align with the brand’s image and values. 

• Visual Assets: Design other visual elements such as icons, patterns, and graphics. 

SayPro Content Marketing 

• Blog Posts: Write and publish informative and engaging blog content to attract and retain audiences. 

• Infographics: Create visually appealing infographics to communicate key information. 

• Case Studies: Develop detailed case studies showcasing successful projects and outcomes. 

• E-books and Whitepapers: Produce comprehensive guides and reports to establish thought leadership. 

• Content Distribution: Share content across various platforms and channels to maximize reach. 

SayPro Social Media Marketing 

• Profile Optimization: Optimize social media profiles for enhanced visibility and engagement. 

• Content Creation: Develop engaging posts, stories, and videos tailored to social media platforms. 

• Social Media Campaigns: Plan and execute targeted campaigns to increase brand reach and engagement. 

• Community Engagement: Interact with followers, respond to comments, and build an active online community. 

• Social Media Analytics: Track performance metrics and analyze engagement to refine strategies. 

SayPro Influencer Marketing 

• Influencer Identification: Identify and partner with influencers relevant to SayPro’s brand. 

• Campaign Coordination: Plan and execute influencer marketing campaigns. 

• Content Creation: Collaborate with influencers to create impactful content. 

• Performance Tracking: Measure the effectiveness and impact of influencer campaigns. 

• Relationship Management: Maintain and nurture relationships with influencers. 

SayPro Public Relations 

• Press Releases: Write and distribute press releases to relevant media outlets. 

• Media Outreach: Build and maintain relationships with journalists and media professionals. 

• Event Coverage: Arrange for media coverage of brand events and announcements. 

• Crisis Management: Manage and address any negative publicity or brand crises. 

• Editorial Placements: Secure placements in industry publications and websites. 

SayPro Advertising Campaigns 

• PPC Advertising: Manage pay-per-click campaigns on search engines. 

• Display Ads: Develop and manage banner and display ads across relevant websites. 

• Social Media Ads: Create and oversee ads on social media platforms. 

• Native Advertising: Integrate ads seamlessly within content. 

• Ad Performance Analysis: Monitor and analyze ad performance metrics to optimize campaigns. 

SayPro Events and Sponsorships 

• Event Planning: Organize events to boost brand awareness and engagement. 

• Sponsorship Opportunities: Identify and sponsor events relevant to the brand. 

• Exhibitions and Trade Shows: Participate in industry exhibitions and trade shows. 

• Webinars and Workshops: Host educational webinars and workshops. 

• Event Promotion: Promote events through various marketing channels. 

SayPro Search Engine Optimization (SEO) 

• Keyword Research: Identify keywords to improve search engine rankings. 

• On-Page SEO: Optimize website content and meta tags for better search visibility. 

• Off-Page SEO: Build backlinks and enhance site authority. 

• Content Optimization: Ensure content is optimized for search engines. 

• Performance Tracking: Monitor website traffic and search rankings. 

SayPro Email Marketing 

• Email Campaigns: Design and send promotional emails to targeted subscribers. 

• Segmentation: Segment email lists for tailored messaging. 

• Personalization: Personalize email content to boost engagement. 

• Performance Metrics: Track open rates, click-through rates, and conversions. 

• List Management: Maintain and grow the email subscriber list. 

SayPro Partnerships and Collaborations 

• Brand Partnerships: Establish strategic partnerships with complementary brands. 

• Co-Branding Initiatives: Develop joint marketing campaigns and products. 

• Affiliate Programs: Launch and manage affiliate programs to increase brand exposure. 

• Cross-Promotions: Engage in cross-promotional activities with other businesses. 

• Partnership Management: Oversee and optimize partnership relationships. 

SayPro Market Research 

• Consumer Surveys: Conduct surveys to gather insights on brand perception. 

• Focus Groups: Organize focus groups to discuss brand awareness and preferences. 

• Competitive Analysis: Analyze competitors’ brand strategies and positioning. 

• Market Trends: Monitor industry trends and market developments. 

• Brand Tracking: Track changes in brand recognition and awareness over time. 

SayPro Website Optimization 

• Landing Page Design: Create effective landing pages for marketing campaigns. 

• User Experience (UX): Enhance website UX to improve visitor engagement. 

• Conversion Rate Optimization (CRO): Optimize website elements to increase conversions. 

• Mobile Optimization: Ensure website is fully optimized for mobile users. 

• Website Analytics: Analyze website traffic and user behavior to inform improvements. 

SayPro Brand Advocacy Programs 

• Customer Ambassadors: Develop programs to turn loyal customers into brand advocates. 

• Referral Programs: Implement referral programs to encourage word-of-mouth marketing. 

• Advocate Engagement: Engage with brand advocates and gather feedback. 

• Advocacy Rewards: Provide incentives for brand advocacy. 

• Success Stories: Share testimonials and success stories from brand advocates. 

SayPro Experiential Marketing 

• Brand Experiences: Create immersive brand experiences for consumers. 

• Pop-Up Events: Organize pop-up events to engage with the target audience. 

• Product Sampling: Offer product samples at events and promotions. 

• Interactive Installations: Develop interactive installations to attract attention. 

• Experience Feedback: Collect feedback from participants to assess impact. 

SayPro Online Reviews and Testimonials 

• Review Management: Monitor and respond to online reviews. 

• Testimonial Collection: Gather and showcase customer testimonials. 

• Reputation Management: Manage and improve online brand reputation. 

• Review Campaigns: Encourage satisfied customers to leave positive reviews. 

• Review Analysis: Analyze reviews to identify strengths and areas for improvement. 

SayPro Direct Mail Campaigns 

• Design and Printing: Create and print direct mail materials. 

• Targeted Mailing Lists: Develop targeted mailing lists for distribution. 

• Campaign Execution: Send direct mail pieces to the target audience. 

• Response Tracking: Track responses and measure the effectiveness of direct mail campaigns. 

• Follow-Up: Implement follow-up strategies based on direct mail responses. 

SayPro Customer Engagement Initiatives 

• Loyalty Programs: Develop programs to reward repeat customers. 

• Engagement Contests: Run contests and challenges to boost engagement. 

• Interactive Content: Create interactive content like polls and quizzes to engage users. 

• Customer Surveys: Collect feedback and insights from customers. 

• Engagement Analytics: Measure and analyze customer engagement metrics. 

SayPro Podcast Advertising 

• Podcast Sponsorships: Sponsor popular podcasts relevant to the target audience. 

• Podcast Interviews: Appear as a guest on podcasts to promote the brand. 

• Native Ads: Integrate brand messaging within podcast content. 

• Ad Placement Strategy: Plan and execute ad placements in podcasts. 

• Performance Tracking: Monitor the effectiveness of podcast advertising efforts. 

SayPro Interactive Digital Experiences 

• Virtual Events: Host virtual events to reach a broader audience. 

• Augmented Reality (AR) Campaigns: Develop AR experiences to engage users. 

• Interactive Videos: Create videos with interactive elements. 

• Gamification: Use gamification techniques to enhance user interaction. 

• Digital Experience Analytics: Analyze user interactions with digital experiences. 

SayPro Cross-Channel Marketing 

• Integrated Campaigns: Develop integrated marketing campaigns across multiple channels. 

• Consistent Messaging: Ensure consistent messaging across all marketing channels. 

• Cross-Channel Analytics: Track and analyze performance across different channels. 

• Audience Synchronization: Synchronize audience targeting across channels. 

• Campaign Optimization: Optimize campaigns based on cross-channel performance data. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, or a related field. 

• Proven experience in brand management, content creation, and digital marketing. 

• Strong understanding of social media, SEO, and content marketing strategies. 

• Excellent written and verbal communication skills. 

• Creative thinker with strong project management abilities. 

• Ability to analyze data and make data-driven decisions. 

• Application Process: 

• Interested candidates should submit their resume and cover letter to info@saypro.online. 

SayPro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

 

Tagged as: Awareness, Brand, SayPro